Answer Engine Optimization (AEO) Course Review

What the course page shows

The course page frames the goal as getting your brand mentioned, cited and recommended by ChatGPT, Google AI Overviews, Perplexity and Gemini. Lessons include one on brand mentions and how to get cited by AI, keyword and prompt research for AEO, technical AEO (robots.txt, GPTBot, llms.txt) and tracking AI traffic in GA4 and Ahrefs Web Analytics. The term GEO and the words entity or knowledge graph do not appear on the course page; Ahrefs counts it as 12 lessons in 5 modules.

Details from the latest check

• Taught by Sam Oh, VP of Marketing at Ahrefs
• Organized into four modules: how AI search works, AEO strategy, AEO execution, and measuring AEO
• Lessons cover brand gap analysis, earning AI citations through brand mentions, YouTube for AI search, robots.txt/GPTBot/llms.txt, and tracking AI traffic in GA4

Format and length

12 pre-recorded video lessons, about 1 hour 26 minutes, no sign-up required; optional 48-question certification exam

Instructor

Sam Oh

Price

Free. It is one of 18 free programs in our data of 41.

Who it fits

• Anyone who wants the vocabulary and fundamentals without spending money.
• People who want a low-risk first step before paying for anything.
• Beginners, since the page says it suits that level.

Skip it if

• You want a single course to cover everything. No program in our data does.

Alternatives to compare

• AI SEO Course: Optimize for LLMs like ChatGPT (Free, self-paced). The public page shows AI citation work, AI visibility tracking, classic SEO and link and mention building.
• SEO in the Age of AI (Free, self-paced). The public page shows AEO, AI citation work, AI visibility tracking, entity SEO, classic SEO and link and mention building.
• AEO Fundamentals (Free, self-paced). The public page shows AEO, AI citation work, AI visibility tracking and classic SEO.