HubSpot Academy · checked September 26, 2026

AEO Fundamentals Review

AEO Fundamentals is a free self-paced AI SEO program from HubSpot Academy. The public page shows AEO, AI citation work, AI visibility tracking and classic SEO.

Visit the official page Compare all AI SEO courses

Price

Free

Format

Self-paced

Level

Not stated

Certificate

Yes

What the course page shows

Lesson titles include one on optimizing for AI citations and one on measuring what matters in AEO. The page describes earning visibility in answer engines, optimizing pages so AI systems can extract and cite them, and metrics such as AI referral traffic, brand mention frequency, share of voice and citation rate. It also covers keyword research and E-E-A-T alongside SEO. GEO, ChatGPT, entities and backlinks are not named on the AEO Fundamentals page. Both certifications replaced HubSpot's SEO certification on June 25, 2026.

Details from the latest check

Taught by HubSpot instructors Jorie Munroe and Jenn Sanchez
Lessons cover rethinking visibility for answer engines, building an AEO foundation, planning content for search and AI, optimizing for AI citations and measuring AEO results
Completion awards one HubSpot certification

Format and length

7 lessons, 19 videos, about 2 hours 20 minutes of on-demand video with a certification exam; companion course Implementing AEO With HubSpot adds 7 lessons and 4 practical exercises

Instructor

Jorie Munroe and Jenn Sanchez

Price

Free (the companion Implementing AEO With HubSpot course is also free, but its practical exercises require Marketing Hub Professional or the standalone AEO tool). It is one of 18 free programs in our data of 41.

Who it fits

Anyone who wants the vocabulary and fundamentals without spending money.
People who want a low-risk first step before paying for anything.
Anyone who needs a certificate to show an employer.

Skip it if

You want a single course to cover everything. No program in our data does.

Alternatives to compare

AI SEO Course: Optimize for LLMs like ChatGPT (Free, self-paced). The public page shows AI citation work, AI visibility tracking, classic SEO and link and mention building.
AI Search Operating System (Free, self-paced). The public page shows AI visibility tracking.
Answer Engine Optimization (AEO) Course (Free, self-paced). The public page shows AEO, AI citation work, AI visibility tracking, classic SEO and link and mention building.

AI SEO coverage

5/11topics shown

5 shown, 6 not offered, 0 not shown on the public page.

GEO	No	Generative Engine Optimization or generative search visibility named in the curriculum
AEO	Yes	Answer Engine Optimization named in the curriculum
AI citations	Yes	earning or influencing citations, mentions or recommendations inside AI answers
AI visibility tracking	Yes	measuring AI visibility, mentions, citations or prompts
Entity SEO	No	entities, entity optimization or knowledge graphs
Classic SEO	Yes	keyword research, on-page, technical SEO or links
Links and mentions	No	link or mention acquisition
ChatGPT named	No	the public page names ChatGPT
Certificate	Yes	a certificate or credential on completion
Live support	No	live calls, live classes or instructor access
Community	No	a member community or group

Source: official page, read September 26, 2026.

FAQ

AEO Fundamentals questions

How much does AEO Fundamentals cost?

Free (the companion Implementing AEO With HubSpot course is also free, but its practical exercises require Marketing Hub Professional or the standalone AEO tool). Checked on September 26, 2026.

Does AEO Fundamentals include a certificate?

Yes, the public page shows a certificate.

Is AEO Fundamentals good for beginners?

The page does not state a level. Read the curriculum outline before buying if you are new.

What are the alternatives to AEO Fundamentals?

Similar programs in our data: AI SEO Course: Optimize for LLMs like ChatGPT, AI Search Operating System, Answer Engine Optimization (AEO) Course.