Semrush Academy · checked September 26, 2026

AI SEO Course: Optimize for LLMs like ChatGPT Review

AI SEO Course: Optimize for LLMs like ChatGPT is a free self-paced AI SEO program from Semrush Academy. The public page shows AI citation work, AI visibility tracking, classic SEO and link and mention building.

Visit the official page Compare all AI SEO courses

Price

Free

Format

Self-paced

Level

Not stated

Certificate

Yes

What the course page shows

The course page describes moving from tracking keywords to tracking prompts, optimizing for LLMs like ChatGPT, measuring AI visibility versus competitors, share of voice and brand perception, prompt research, identifying untapped citation sources and earning mentions on platforms AI systems trust, creating citation-worthy content, and technical SEO for AI systems. The literal terms Generative Engine Optimization, Answer Engine Optimization, entity and knowledge graph do not appear on the page. The modules value is the stated lesson count; no separate module grouping is shown.

Details from the latest check

Instructors are Rita Cidre (Head of Semrush Academy) and Leigh McKenzie
Walkthroughs cover prompt research, share of voice and brand perception, third-party brand mention opportunities and Site Audit for LLM optimization
Includes a lesson on technical SEO for AI systems
Semrush previously listed this course as AI Visibility Essentials with Semrush

Format and length

21 short lessons (about 1 hour 8 minutes) mixing strategy, Semrush AI Visibility Toolkit walkthroughs and expert interviews, plus a final assessment

Instructor

Rita Cidre, with Leigh McKenzie (expert segments)

Price

Free; certificate on passing the final assessment. It is one of 18 free programs in our data of 41.

Who it fits

Anyone who wants the vocabulary and fundamentals without spending money.
People who want a low-risk first step before paying for anything.
Anyone who needs a certificate to show an employer.

Skip it if

You want a single course to cover everything. No program in our data does.

Alternatives to compare

Answer Engine Optimization (AEO) Course (Free, self-paced). The public page shows AEO, AI citation work, AI visibility tracking, classic SEO and link and mention building.
AEO Fundamentals (Free, self-paced). The public page shows AEO, AI citation work, AI visibility tracking and classic SEO.
AI-Driven SEO Course (Intro to AI-driven SEO) (Free, self-paced). The public page shows classic SEO.

AI SEO coverage

6/11topics shown

6 shown, 5 not offered, 0 not shown on the public page.

GEO	No	Generative Engine Optimization or generative search visibility named in the curriculum
AEO	No	Answer Engine Optimization named in the curriculum
AI citations	Yes	earning or influencing citations, mentions or recommendations inside AI answers
AI visibility tracking	Yes	measuring AI visibility, mentions, citations or prompts
Entity SEO	No	entities, entity optimization or knowledge graphs
Classic SEO	Yes	keyword research, on-page, technical SEO or links
Links and mentions	Yes	link or mention acquisition
ChatGPT named	Yes	the public page names ChatGPT
Certificate	Yes	a certificate or credential on completion
Live support	No	live calls, live classes or instructor access
Community	No	a member community or group

Source: official page, read September 26, 2026.

FAQ

AI SEO Course: Optimize for LLMs like ChatGPT questions

How much does AI SEO Course: Optimize for LLMs like ChatGPT cost?

Free; certificate on passing the final assessment. Checked on September 26, 2026.

Does AI SEO Course: Optimize for LLMs like ChatGPT include a certificate?

Yes, the public page shows a certificate.

Is AI SEO Course: Optimize for LLMs like ChatGPT good for beginners?

The page does not state a level. Read the curriculum outline before buying if you are new.

What are the alternatives to AI SEO Course: Optimize for LLMs like ChatGPT?

Similar programs in our data: Answer Engine Optimization (AEO) Course, AEO Fundamentals, AI-Driven SEO Course (Intro to AI-driven SEO).