AI SEO: Mastering Generative Engine Optimization (GEO) Review

What the course page shows

Module 1 covers the shift from keyword SEO to AI-driven discovery, entities and topical authority. Module 2 covers how AI systems generate answers, the content formats they favor, positioning content for AI citations, and evaluating GEO performance through competitor analysis. The page names Google AI Overviews, Bing Copilot, Perplexity and ChatGPT. AEO as a term does not appear.

Details from the latest check

• Instructor Rajesh Menon plus one other, offered by SkillUp
• Modules: foundations of AI in SEO, and generative engine optimization in practice
• Rated 4.6 out of 5 from 51 reviews

Format and length

2 modules, about 4 hours, flexible schedule

Instructor

Rajesh Menon and one unnamed co-instructor

Price

Free to audit; certificate paid, included with Coursera Plus. It is one of 18 free programs in our data of 41.

Who it fits

• Anyone who wants the vocabulary and fundamentals without spending money.
• People who want a low-risk first step before paying for anything.
• Anyone who needs a certificate to show an employer.

Skip it if

• You also need classic SEO fundamentals. This one focuses on AI search only.

Alternatives to compare

• GEO Academy (Free, self-paced). The public page shows GEO, AI citation work and AI visibility tracking.
• Introduction to Generative Engine Optimization (GEO) (Free, self-paced). The public page shows GEO and AI citation work.
• The AI Search Manual (Free, guide). The public page shows GEO, AI citation work, AI visibility tracking and entity SEO.